How to Choose the Right SEO Company
for your Business?
Selecting a full-service SEO agency is not an easy task — choosing a good SEO company is even harder. Every Business Man always thought about the right SEO Company for Business It’s tough to find a company you trust with something as valuable as your web presence, but, there are a lot of great firms out there! If you’re now wondering how to choose an SEO company, don’t worry.
We’ve done the research on how to choose the right SEO company. At Brandclever.in, a platform for reviews of SEO and digital marketing services companies, we recently analyzed our review data to understand what methods companies use most frequently to find their SEO partners. Explore how businesses like yours choose SEO agencies, plus get advice for an SEO company, below.
You can make the research and vetting process even easier by browsing our tips for how to find the best SEO company too!
How do companies choose an SEO company?
How do companies choose an SEO company? In our review interview and data collection process, one of the questions we ask is, “What was your selection process, and why did you select this company to work with?” While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.
Referrals and previously established relationships:
Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers. This makes sense, as companies may not be experienced with SEO services, and they, therefore, rely on the experiences of friends and colleagues they trust.
SEO company knowledge and processes:
How do companies choose an SEO company? In our review interview and data collection process, one of the questions we ask is, “What was your selection process, and why did you select this company to work with?” While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.
Case studies, client references, and online reviews :
Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers. This makes sense, as companies may not be experienced with SEO services, and they, therefore, rely on the experiences of friends and colleagues they trust.
Are businesses choosing SEO companies the right way?
In the process of digging into our reviews, we also noticed that 19% — almost one in five companies — had a negative experience with an SEO firm in the past before finding the right fit. This tells me a couple of things:
- Great agencies still have work to do in educating potential clients on what a successful SEO strategy and partnership should look like.
- Businesses need to take more time vetting their prospective partners along with many criteria to find the right fit.
To be more specific, the companies that select an SEO firm based primarily on factors such as location, price, or culture fit, as opposed to company knowledge and performance, are not doing enough homework before entering into a partnership.
How to choose a good SEO company
When it comes to choosing an SEO company, you want to go about it in a smart and logical way. If you rush into the process, you’ll probably sign with an agency that doesn’t meet your expectations, which can lead to a frustrating experience that doesn’t help you drive traffic, leads, or sales from search. Learn how to choose an SEO company (and avoid the above scenario) with these three steps:
1. Look at the SEO agency’s past performance :
Look at their past performance, whether through portfolio examples, case studies, industry awards, or client testimonials.
According to Trevin Shirey, an experienced SEO and Director of Business Development at WebFX:
With concrete proof of an SEO agency’s performance, your business can go into a consultation or partnership with confidence.
You know that you’re choosing a good SEO company for achieving your goals of growing your business.
2. Ask past or current clients about their experience :
Next, you want to connect with past or current clients. Reading testimonials, as well as in-depth interviews, can help your company get insight into the client experience. You can learn about the agency’s strengths and weaknesses, plus preview the strategy and reporting process.
As Shirey says: “Contact information for current clients is really big. Make sure that you call maybe three to five current clients of a particular SEO vendor to vet them. Ask them how they like working with that particular company.
Learn as much as you can about their SEO process, how the company is run, and their reporting. That way, you’re getting a third-party view of your SEO vendor before you’re jumping into a financial partnership with them.” You can answer some common questions too, including:
- How fast does the agency return calls or emails?
- Do clients receive a dedicated point-of-contact or different ones?
- How much time do clients have to set aside to review reports and strategy decisions?
3. Meet the SEO company and ask questions :
The final step in how to choose an SEO company revolves around meeting your potential agencies. Before you sign with an SEO agency, you want to meet them. Whether you meet in-person or virtually, like through a video conference, that face-to-face meeting can help your team determine if they are the right SEO company for you.
3 Meet the SEO company and ask questions
1. Choosing a “cheap” SEO agency :
Price does matter when it comes to SEO services and agencies. You want to set a budget and find an SEO company within that budget. The mistake, however, is that many businesses set unrealistic budgets.
They see agencies offering SEO for $100 per month, for instance, and think that’s a reasonable amount. The truth, however, is that the SEO companies promoting those ultra-low rates often underdeliver They underdeliver when it comes to your strategy, for example, using copy-and-paste approaches to deliver nonexistent returns.
Or, they fail to communicate with your team. Again, this lack of service results in terrible customer experience and return. With SEO, you get what you pay for, which is why you need a realistic budget.
Educate your company about SEO pricing. Then, you can set a feasible monthly budget for SEO services. For reference, businesses spend an average of $1500 to $5000 per month, though this number can fluctuate based on your strategy, company size, and more.
2. Browsing only local SEO companies :
Getting to work with a local SEO agency is a bonus when choosing a good SEO company. When it comes to what to look for in an SEO company, however, the location of your agency shouldn’t be your top factor. You want to prioritize experience, performance, and client experience over location because that will impact the quality of your service the most.
Limiting yourself to a small area can stop your business from achieving the kind of results you want. If your competitor, for example, partners with an experienced agency several states away and you settle with a local, but inexperienced agency, it can prevent your company and website from ranking at the top of valuable search results. That means less revenue, sales, and leads for you and more for your competitor.
Even if you choose an SEO company that isn’t local, they will often try to bridge the gap. For example, they may travel on occasion to meet your team in person. Or, they may use video conferencing or phone calls to chat with your team in a more personable way.
3. Selecting a black-hat SEO agency :
Your company (and its business leaders) want results. SEO doesn’t deliver immediate results, though. In most cases, it requires three to six months to start providing a return.
This feature can lead to frustration, as well as smart companies falling for black-hat SEO strategies. Black-hat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use black-hat approaches to rank in search results quickly, you will fall from page one fast.
Worse, Google may even ban your website from ever appearing in its search results again. That means people wouldn’t be able to find your business’s site via the world’s biggest search engine. You don’t want that, which is why you need to focus on established, white-hat SEO agencies.
These companies use best practices and ethical strategies that help your company rank in search results. In most cases, low-cost SEO services and black-hat SEO agencies go hand-in-hand.
5 bonus tips for how to find the best SEO company
In addition to the above how-to process, use these tips for how to find the best SEO company. These tips come from the key factors that we heard over and over again in our interviews with businesses already partnering with SEO agencies. So, when you’re wondering what to look for in an SEO company, look for the following:
1. Evidence of successful past performance
2. Strong transparency and reporting
3. Customer service and attention
4. Thought leadership and knowledge transfer
5. Customized, fair pricing
6. Specialization in the service you need
Learn more about how to choose an SEO company
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