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What is a Digital Marketing Business?

What is a Digital Marketing Business?

In the future of marketing, the breadth of digital marketing will not only thrive in the most result-oriented manner but will also allow firms to survive.

What is a Digital Marketing Business? & What Will the Role of Digital Marketing Be in the Future?

In today’s internet age, Digital Marketing is the only and most reliable means of marketing, and it is often regarded as the most desired location for marketing communications and associated activities.

The future of marketing extends well beyond traditional marketing, and marketing is now mostly dependent on the Digital Sphere. Where traditional marketing methods fail, the breadth of Digital Marketing enables some of the most potent marketing approaches.

The main panjandrum of Digital Marketing is empowering industrialists and optimising their start-ups as rapidly and cost-effectively as possible. In 2018, the future of digital marketing will be more comprehensive. Without a question, it is an irrefutable reality that there is a tremendous deal of digital marketing scope.

What all comes with digital marketing?

For digital marketing, the following criteria are considered:

  • Page rankings in search engine results
  • Advertising on search engine platforms
  • Conversion via SMO and SEO strategies
  • Internet marketing optimization and associated ROI
  • Digital World Marketing & Banner Ads on Other Websites

Future Digital Marketing Trends in India

Digital marketing is the most powerful and result-oriented means of marketing in 2018, and some of the observations on the current and future 5 important channels that play a The following factors have a role in influencing the future of digital marketing in India:

1. Mobile Advertising :

Mobile marketing will play a key part in 2018, with marketers planning in a result-oriented manner to understand clients, create result-oriented marketing strategies and campaigns, change demands, and so on characteristics.

2. Video Promotion :

Video is consuming content marketing, and online marketers have the benefit of being able to lure more people in the shortest amount of time. Because mobile marketing is gaining popularity, videos are now available for viewing on mobile phones, which helps to speed up the process Video marketing is used by businesses to introduce themselves, communicate their thoughts, and advertise their products and services. Boost customer engagement and return on investment by expanding their reach and optimizing their search rankings.

3. E-mail Promotion:

Email marketing is the most significant aspect of your business branding, and you must choose trends that are appropriate for your business purpose and consumer profile. The use of professional email templates should be the foundation of any email marketing approach. Because your emails should reflect your quality and integration of social media material, you should run a campaign. The trend of visually attractive animated emails will see a significant increase in mobile-friendly email marketing.

4. Marketing on Social Media:

As social media continues to evolve, social media marketing has a vast capacity to channel marketing initiatives in effective and unique ways. Social networking is a great way to adapt to new technological breakthroughs while also exceeding client expectations. The following are some of the most important social media developments of 2018: The major components of social media marketing in 2018 would include live video streaming, the massive expansion of Snapchat, Instagram stories, social slideshow advertisements, social chats, and so on.

5. Search Engine Optimization (SEO) Marketing:

It is critical for you to understand. the most recent advancements in SEO marketing, as well as the use of efficient search engine methods such as Search engines, are always changing. As they adapt, marketers’ approaches to audience targeting must change as well. According to estimates, 14 billion web searches are done each month throughout the globe through various search engines due to the increased frequency of searches in mobile marketing and social media.

Google’s Keyword Planner, Moz’s Keyword Planner, and others are among the SEO trends that will be big in 2018. Link building will continue to be an effective SEO strategy. Personalizing SEO strategies based on target demographics, quality content marketing with the correct balance of video material

Conclusion

The scope of digital marketing in the future of marketing will not only thrive in the most result-oriented manner, but it will also thrive in the most cost-effective manner. However, enterprises must be allowed to survive. Following the most recent developments, including Google’s new tactics, and merging future digital marketing trends can help your inbound marketing reap significant rewards in 2018.

It will be advantageous for you to get on the digital bandwagon when the time comes because digital marketing will undoubtedly remain the most successful method of marketing in Whether in terms of business or career, the future is bright.

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Glaze your Business Appearance With Web Development

Glaze your Business Appearance With
Web Development

Glaze your Business Appearance With Web Development

One of Chandigarh’s most rapidly expanding Web development companies, Brandclever.in creates cost-effective websites with the newest tools for website design. So. Glaze your Business with web Development
Regarding updating current websites, we have a reputation for being exceptionally professional.
To comprehend the newest necessities as well as the demands of contemporary clients, we regularly do studies and observations. The creation of cutting-edge websites that perfectly suit modern enterprises is our goal.

We are capable of handling it in the best way whether you need a web development solution or it’s a custom web development project. With the most skilled resources at our disposal, we deliver the best results for your online business. We make sure that your website is exactly what you had envisioned.
Popular website Brandclever.in a web development firm based offshore that offers outstanding web development services. In order to establish your firm as a reliable player in the online marketplace, our organisation is an expert in building top-notch websites using a variety of programming languages.

The goal of our web design team is to create websites that not only look fantastic but also have the ability to convert visitors into paying clients. To help your business flourish, we want to offer efficient Web design services.

A well-designed website is essential to guarantee the best possible delivery of your services because, in essence, it serves as the public face of your company and the services you offer. As a result, all of your marketing activities will be most successful while using our web development firm. Efficacy is something we work to achieve, therefore for the purpose of generating fresh leads, so that it can communicate directly to your future consumers.
Our seasoned developers have done a fantastic job integrating cutting-edge online design tools. Beyond this, you can also change your project by using PHP as the foundation. Ideas are turned into remarkable, artistic visuals by us. Follow our advice right now to offer your website design an incredible User Interface that functions well on all devices. All in all, Brandclever provides expert services in the field of web design.

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Why You Should Hire a Web Design Company For Website Building?

Why You Should Hire a Web Design Company
For Website Building?

It is not enough to simply have a website for your business. You’ll need a website to help you expand your business.

The most serious issue in digital marketing today is that small business owner are unaware of the value of their website to their company. The appearance and functionality of your website can either make or break your business. While doing it yourself will save you money in the short term, you will lose more revenue and goodwill in the long run than hiring a professional web design firm. Websites today are vastly different from those of five years ago. They serve as a 24-hour marketing vehicle for your company as well as a time-saving tool for you. So, what’s the big deal about Do you want your website to be professionally designed? Consider the following reasons for hiring a professional to build your website.

1. Create a Positive First Impression

When a user visits your website, they form an opinion about your company. This evaluation is solely based on the visual appearance of your website. Even if you have the best service or products in the world, if your website isn’t appealing, customers will leave in seconds. As a result, the first impression is always the last impression. When you go out of your way to hire a reputable web design firm

2. A faster-loading website

The majority of websites currently do not perform optimally. A seasoned web design firm is available knowledge about the various plugins and third-party technologies. that can be integrated into your website to improve speed and security. As a result, a website design company is knowledgeable in these areas. This means that when someone visits your website, it will function properly and without errors.

3. Support for the Most Recent Mobile Devices

Because you are not a web developer, you are probably unaware of new and upcoming technologies for responsive websites. Mobile-friendly designs are constantly evolving and changing. With an increasing number of people viewing websites on mobile devices each quarter, it’s more important than ever to have a mobile-friendly website.

The best part is that you won’t have to create a separate mobile version of your website.

your internet site Your website only needs to be responsive, and a skilled web designer knows how to implement this technology.

4. An improved website design

The appearance of a website is obviously important. Many websites are built using pre-defined templates in order to save time and money. However, in this case, the simplest solution may not be the best solution. If you want your company to scream quality, you must have a personalized website.

5. It is possible to save time

If you hire an inexperienced or inexperienced person to save money, your work will most likely be delayed. Beginners may take a long time to figure out how to build the architecture of a website. If you do this, you will save time Hire a skilled developer. They understand how to build a website that will help you establish a strong online presence.

6. Reliable Web Design

Your website is more vulnerable if it was not designed by a professional. Repairing problems with your website can be expensive and time-consuming. For example, suppose you create your own website and it performs admirably for a period of time. However, attempting to change something causes additional problems.

7. Professionals Will Create a Website That Is Search Engine Optimized

If your website is not SEO-optimized, it will never appear on the first pages of Google or any other search engine. It means that no one will find you using a search engine, resulting in a loss of potential customers. A web design company will code your website so that it is SEO friendly.

8. It's a long-term commitment.

Your website should be viewed as an investment, not a cost. When done correctly, it can generate a lot of money. Whether you hire a professional designer or not, keep in mind that your website is the most important aspect of your business.

9. Internet marketing campaign

Brandclever.in a variety of social media sites to help your business grow. Facebook and Instagram have surpassed Twitter as the most popular social media platforms for businesses looking to expand their digital footprint and increase website traffic. This feature, however, cannot be used in the absence of a website.

It will appear to be trustworthy A competent web designer will know how to portray your credibility on the website. a site that is well-designed It will not give them that if it is hurriedly put together or not done properly. The best web design company, on the other hand, can assist. A skilled web designer or firm can make your website appear trustworthy by creating a pleasant and effective website that will help you gain more customers.

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How to Find, Build, Hire Dedicated Development Team

How to Find, Build, Hire Dedicated
Development Team

As businesses consider moving to remote working, global outsourcing becomes more flexible. Many organizations are outsourcing to the current social and economic situation in the talent pool. This, on the other hand, boosts the productivity and creativity of your team.

The global market for IT outsourcing was estimated at $92.5 billion in 2019, according to Statista. The total value of outsourced IT services will exceed $413.72 billion by the end of 2021. With a CAGR of roughly 27%, the IT outsourcing market will reach $410.2 billion by 2027.

Companies that hired an outsourced team had access to world-class expertise while avoiding the difficulties of finding local developers. Offshore, nearshore and onshore outsourcing are the three forms of outsourcing. And, depending on the client’s needs, each follows either of these three most popular outsourced engagement models to help them expand their business-

And, if you are wondering which one is the most popular, we will say all three. In this blog post, we will walk you through this model. When it comes to growing your team with skilled software developers, a dedicated development team is a gold mine. The dedicated development team is the key to outsourcing success with significant engineering capacities and knowledge to help solve specific business problems.

According to Smallbiz Genius, 78 percent who outsource are happy with the results, and 65 percent plan to expand their outsourcing efforts and hire dedicated team developers rather than building in-house teams.

Hiring a dedicated development team for your product is difficult due to communication barriers, geographical limitations, and, in some cases, a lack of understanding. Businesses need the confidence to hire the ideal dedicated development team for their software product, with the right technological stack and domain experience.

To clarify, let’s begin understanding how to find, hire, and partner with a dedicated development team.

Where to Hire a Dedicated Development Team?

Let’s take a look at a few of the top countries where your outsourcing service provider can help you identify the best-fit developers for your software project.

1. Latin America

Latin America is a popular outsourcing destination for US companies. These developers are geographically close, and their time zones frequently overlap. Brazil and Mexico are the two most popular Latin American countries for employing a dedicated dev team. However, it is now only available to local firms. This is because Brazil’s English competence is low, and Mexico’s political condition is unstable.

2. Asia

Asia is acknowledged for having a big talent pool and affordable hourly rates. Indeed, if you google “software development company”, the first website that comes up is likely to be an Indian software development company. India, Vietnam, China, and the Philippines are the most popular Asian outsourcing locations. Among all the countries mentioned, India is the most popular outsourcing destination, having the world’s second-largest English-speaking population.

Because major IT giants like Microsoft, IBM, and Oracle have built up development centers in places like Bangalore and Chennai, there is a significant pool of highly trained IT workers. India is considered the top pick for English-speaking IT employees for businesses in North America, Europe, and Australia.

3. Eastern Europe

Eastern European countries such as Ukraine, Hungary, Romania, and Poland are potentially suitable options for software development outsourcing. These countries include many skilled software engineers, whether you want to hire PHP developers or Java for your upcoming project. Closer geographical proximity, a comparable time zone, and a similar culture are all advantages. Costs may be greater than in India, and political stability is also a consideration. Ukraine is at the top of the list.

4. South America

Argentina, Chile, and Brazil are among the South American countries where development teams can be outsourced. These countries have a substantial pool of highly competent IT workers who are fluent in English. It’s possible that prices will be higher than in India or Eastern Europe.

5. North America: Canada

Outsourcing is often linked with North America. On the other hand, outsourcing to Canada is a viable choice for US-based enterprises. Culture, time zones, and geographical proximity are the key reasons why American clients choose to outsource to Canada. On larger, more complicated projects, outsourcing companies based in Canada excel at achieving true collaboration and increased visibility.

How to Hire a Dedicated Development Team?

How-to-Hire-the-Best-Dedicated-Development-Team

1. Recommendation or Word-of-Mouth

Asking for a suggestion from business friends, colleagues, and someone who has already digitized their firm is one of the most acceptable ways to find software developers. When you are looking for trustworthy partners, word of mouth is a great way to go.

The critical thing to remember is that the technology stack varies depending on whether you develop a mobile app or a website, set up a payment gateway, or offer a business analytics solution.

2. Scouring the Internet & Looking Via Online Directories

A Google search can also help you find people to join your software development team. The visibility of a company’s articles and blog posts on the SERPs is usually a good sign. Good SEO tactics and investment in this area show that a company appreciates its reputation, is actively working on its growth, and is concerned with improving its performance.

TopFirms, Clutch, and ITFirms are examples of directories that list development teams and discuss their professional services. You may compare hourly prices and lists of given services and read customer reviews/testimonials of different providers, which saves you a lot of time.

3. Popular Freelance Workplaces

Businesses can also use such sites to recruit the best freelancers based on their time constraints and price. The most popular platforms for hiring the best-dedicated team include Upwork, Toptal, YouTeam, & many others, to mention a few. You can engage the best people for any project, from mobile app development to custom CRM or eCommerce development.

4. Social Media Channel

Contacting software development teams via social media channels such as Twitter, LinkedIn, or Facebook is one of the most obvious ways to do it. Companies that provide dedicated software development teams and personnel can be found.

You may learn about the team’s experience, devoted developers’ knowledge, the projects the team worked on, the results their clients received, and more by looking at their profiles.

Quick Plug: With 20 years of experience in the industry, 1000+ team members, 2000+ projects done in 8 different global locations, we promise to build your team with certified resourcing delivering 98% customer satisfaction. We deliver software solutions like enterprise applications, ERP & CRM solutions, eCommerce development, customized mobile apps, website development, and more to Enterprises & Startups.

5. Hackathons, Conferences, & Meetups

Software engineers should always maintain their self-education and professional development to be competitive. This is why good software development teams frequently host or attend hackathons, conferences, and meetings. Attending such events and voluntarily participating in activities such as conversing with attendees or the host, asking questions, and demonstrating teamwork skills when necessary can draw attention to you.

How to Partner a Dedicated Development Team

Partnership-Illustration-for-Web-Transparent

1. Follow a Robust Knowledge Transfer Plan

Don’t overlook the significance of knowledge transfer. The knowledge that isn’t shared costs money, especially when it comes to IT outsourcing projects. When the entire process is redone from the ground up, knowledge loss could result in organizational waste.

Knowledge transfer might be from a client to a vendor or a prior vendor to a new vendor. The knowledge transfer strategy remains the same regardless of whatever circumstance you are in.

People, processes, and products all play a role in successful knowledge transfer in IT outsourcing. To meet the client’s expectations, the vendor must understand the product, how it works, and who is responsible for various duties. As a result, choose a vendor with a solid knowledge transfer strategy. It will ensure a pleasant and safe journey.

2. Use Agile Method for Team Coordination

For agile development teams that work across time zones, daily standup and a brief meetup of 10-15 minutes is an excellent way to motivate your workforce. The purpose of daily standups is to share the day’s plans, create agendas, and discuss any issues that may arise. These short sessions could be an easy yet efficient technique to keep the distributed agile team in sync.

3. Having an Effective Communication System

If you communicate effectively with your dedicated software developers, your collaboration will be better. However, be prepared to create a productive working atmosphere to minimize misunderstandings and unmet expectations on both sides.

For successful collaboration between offshore teams and clients or with the in-house team to be on the same page, several ground rules are essential. Create a channel of communication and discuss every detail of the project to increase visibility and productivity.

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Remote Working Environment & Challenges that Businesses Face

Remote Working Environment & Challenges
that Businesses Face

In the last two years, the pandemic situation has reshaped some very basic premises around work, hiring, and functions that revolve around interaction and collaboration.

Most work is remote, and workers are increasingly preferring a remote engagement – adopting a remote working culture.

Working from home and flexible scheduling has become normal in practically every organization around the world. According to one survey, after the epidemic, 65 percent of people wish to work remotely full time. Nearly three-quarters of companies expect at least a portion of their employees to be entirely remote after the pandemic.

Now many companies are finding that remote working is changing and redefining their daily operations – and they are enjoying it. However, a few organizations continue to endure challenges.

We’ve tried to coalesce challenges and bring in solutions to concerns that businesses experience when implementing remote working.

Consider this a quick cheat sheet to build a healthy remote working culture. Let’s have a look—

remote_content-2

Remote Work Challenges That Businesses Face

When best practices and basic concepts of how remote teams work are missing, problems with remote working arise. Here are the common challenges that businesses face;

1. Trouble Managing Time :

Working from home means there is a lot of hustle that goes around. And it’s all too easy to get sidetracked. When working from home, here are the things that you can’t avoid like distractions caused by pets, household chores that eat up work hours, family matters, self-created distractions such as the use of the web, social media, gaming, or more due to a lack of monitoring are some of the most significant productivity hindrances.

2. You Might Overdo :

When you don’t have a commute or a method to get out of the workplace, it’s difficult to keep your professional and personal lives different. When you’re on Wi-Fi, you can anytime check work emails, talk with coworkers on Slack, or start working based on priority. Furthermore, you may be concerned that your supervisor might think you are not working because you are off-site, so you overcompensate in order to appear productive.

3. Drains on Productivity :

Employees can lose enthusiasm and productivity if there are no clear standards and procedures in place.

4. Unreliable Technology :

For virtual teams, insufficient tools and technologies can be a productivity and morale killer. Poor broadband connections, unreliable programs, and out-of-date gear can all cause frustration and significantly reduce outcomes.

5. You’re Experiencing FOMO :

Being in an office with your team or other colleagues fosters a sense of community. There are inside jokes, after-work cocktails on the spur of the moment, and unexpected events. Working from home can make you feel like you’re on the outside looking in.

6. Lack of Collaboration & Communication :

Global tech behemoths are pouring resources into developing technologies that bridge the gap between teams and clients. Working on a project or merely debating a document remotely, no matter how advanced the remote collaboration platforms are, poses some problems.

Quick plug:

If you are considering Remote work, then you might as well consider hiring a dedicated remote development team or a dedicated developer that operates better, collaborates better, and provides services at a better cost. Consider staff augmentation and development services by Brandclever.in and boot your IT operations quickly.

Hiring Remote Developers: How to Develop a Productive Remote Working Environment

It’s a major adjustment to work remotely for the first time. Experienced remote workers understand the importance of having the correct workspace – and the right mindset. Here are a few pointers on how to create a productive remote work environment.

1. Concentrate on Business Goals of Your Cultural Initiatives :

Leaders cannot just virtualize components of their company culture and expect all employees to like the experience. Avoid just copying and pasting in-person rituals into an online version. Instead, consider the purpose of your workplace culture efforts and brainstorm ways to achieve it remotely.

If one of your company’s cultural traditions is to have quarter-end lunch outings where employees may connect, a virtual lunch meeting is unlikely to provide the same experience. Instead, consider the original meeting’s purpose. If your purpose was to bring employees together, think of unique ideas as to how you can offer a similar experience for hybrid and remote workers.

2. Make Time for Informal Gatherings :

Make sure as a leader or business owner you take out some time to make some casual calls or arrange casual discussions where you hold some virtual activities that are mind relaxing, revitalizing, and fun. Coworkers can improve their connectivity by using casual chats in meetings to discuss personal life events.

Consider availing of video technologies that enable employees to see one another on their computer screens. Finally, encourage people to talk about their concerns and connect with one another. If an employee develops serious issues, assist them in seeking guidance or medical treatment. Employees feel cared for and more aligned with their organization as a whole when team-building activities are done.

3. Establish New Norms for Your Business or Team :

As employees work in a hybrid or remote environment, it’s critical for companies to adopt any new policies. Ensure that employees are aware of the new remote work regulations and are able to put them into effect.

By communicating frequently, you can keep expectations clear and consistent. Don’t be afraid to model the actions you want your staff to emulate. Consider using solutions that allow your employees to contact one another on a regular basis via a consolidated platform. This keeps teammates on the same page and allows them to stay informed about new policies and practices.

4. Build a Sense of Trust :

A healthy remote work company environment relies heavily on trust. Don’t make the mistake of assuming that workers who work from home are less productive. Allow your staff to manage their workloads without being micromanaged if you want to avoid micromanaging.

To be a successful business, the great thumb rule is to focus on your employees’ enhancement rather than the number of hours they spend online.

5. Employee Appreciation for Outstanding Performance :

Ensure that your leaders recognize their staff for positive outcomes and growth to make them feel appreciated, empowered, and heard. Employees are more aware of your happiness with their work when they are recognized.

Continue to acknowledge and praise hard work and appropriate behavior. This aids in the improvement of your employees’ performance.

6. Seamless Communication:

Some teams use a messaging network like Slack, and Zoom to bridge communication gaps, allowing everyone—remote and in-office—to communicate in real-time about issues as they arise. They can also use cloud platforms for papers so that everyone can work together.

Stay in touch with colleagues and projects via instant messaging and group chat, video call for meetings, and, most importantly, check in with colleagues and management. Keep your camera on during video calls since managers prefer to see your face because body language and facial expressions provide greater clarity.

Hiring Remote Development teams:

Remote Development teams are way more fluid and on-point for new startups as well as enterprises looking to scale and grow without additional overheads.

Now, the older paradigms are being chucked out the window. With the pandemic, we’ve seen the breakdown of some of work culture’s oldest customs, like in-office collaboration and in-house teams.

With that in mind, CXOs and Founders should consider it essential to map productivity and foster a strong, conducive remote working environment.
They further should consider facets on How to Hire a remote development team or build a remote team in the first place.

Patience, adaptability, and a healthy dose of optimism are the most vital qualities for managing a remote work environment.
Focus on the long-term benefits of remote work rather than what you’ll miss out on by leaving the workplace. Reduced commutes and more time with family; fewer distractions leading to increased attention and higher quality work; more time to exercise and leading healthier lifestyles are just a few of the remote workforce advantages.

In this blog, we’ve talked about remote work challenges and how to overcome them to keep a healthy remote working environment.

With the widespread use of required remote working, several strategies are being encouraged to overcome problems, and retain team flexibility & balance in order to achieve effective results.

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How to Choose the Right SEO Company for your Business?

How to Choose the Right SEO Company
for your Business?

How to Choose the Right SEO Company for your Business?

Selecting a full-service SEO agency is not an easy task — choosing a good SEO company is even harder. Every Business Man always thought about the right SEO Company for  Business It’s tough to find a company you trust with something as valuable as your web presence, but, there are a lot of great firms out there! If you’re now wondering how to choose an SEO company, don’t worry.

We’ve done the research on how to choose the right SEO company. At Brandclever.in, a platform for reviews of SEO and digital marketing services companies, we recently analyzed our review data to understand what methods companies use most frequently to find their SEO partners. Explore how businesses like yours choose SEO agencies, plus get advice for an SEO company, below.

You can make the research and vetting process even easier by browsing our tips for how to find the best SEO company too!

How do companies choose an SEO company?

How do companies choose an SEO company? In our review interview and data collection process, one of the questions we ask is, “What was your selection process, and why did you select this company to work with?” While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.

Referrals and previously established relationships:

Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers.  This makes sense, as companies may not be experienced with SEO services, and they, therefore, rely on the experiences of friends and colleagues they trust.

SEO company knowledge and processes:

How do companies choose an SEO company? In our review interview and data collection process, one of the questions we ask is, “What was your selection process, and why did you select this company to work with?” While not highly scientific, we were able to categorize these qualitative responses into a few main buckets.

Case studies, client references, and online reviews :

Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers.  This makes sense, as companies may not be experienced with SEO services, and they, therefore, rely on the experiences of friends and colleagues they trust.

Are businesses choosing SEO companies the right way?

In the process of digging into our reviews, we also noticed that 19% — almost one in five companies — had a negative experience with an SEO firm in the past before finding the right fit. This tells me a couple of things:

To be more specific, the companies that select an SEO firm based primarily on factors such as location, price, or culture fit, as opposed to company knowledge and performance, are not doing enough homework before entering into a partnership.

How to choose a good SEO company

When it comes to choosing an SEO company, you want to go about it in a smart and logical way. If you rush into the process, you’ll probably sign with an agency that doesn’t meet your expectations, which can lead to a frustrating experience that doesn’t help you drive traffic, leads, or sales from search. Learn how to choose an SEO company (and avoid the above scenario) with these three steps:

1. Look at the SEO agency’s past performance :

Performance matters for not only SEO agencies but also businesses like yours. People look at what your company’s done to determine if you can deliver. You should do the same when choosing an SEO company.

Look at their past performance, whether through portfolio examples, case studies, industry awards, or client testimonials.

According to Trevin Shirey, an experienced SEO and Director of Business Development at WebFX:

With concrete proof of an SEO agency’s performance, your business can go into a consultation or partnership with confidence.

You know that you’re choosing a good SEO company for achieving your goals of growing your business.

2. Ask past or current clients about their experience :

Next, you want to connect with past or current clients. Reading testimonials, as well as in-depth interviews, can help your company get insight into the client experience. You can learn about the agency’s strengths and weaknesses, plus preview the strategy and reporting process.

As Shirey says: “Contact information for current clients is really big. Make sure that you call maybe three to five current clients of a particular SEO vendor to vet them. Ask them how they like working with that particular company.

Learn as much as you can about their SEO process, how the company is run, and their reporting. That way, you’re getting a third-party view of your SEO vendor before you’re jumping into a financial partnership with them.” You can answer some common questions too, including:

3. Meet the SEO company and ask questions :

The final step in how to choose an SEO company revolves around meeting your potential agencies. Before you sign with an SEO agency, you want to meet them. Whether you meet in-person or virtually, like through a video conference, that face-to-face meeting can help your team determine if they are the right SEO company for you.

When you meet with your potential agencies, make sure to compile a list of questions.

3 big mistakes smart businesses make when choosing an SEO company

Everyone makes mistakes, and that includes the best businesses. That’s why, before you start choosing an SEO company, you should review the common and big mistakes that organizations often make when finding an SEO agency. These three mistakes include:

1. Choosing a “cheap” SEO agency :

Price does matter when it comes to SEO services and agencies. You want to set a budget and find an SEO company within that budget. The mistake, however, is that many businesses set unrealistic budgets.

They see agencies offering SEO for $100 per month, for instance, and think that’s a reasonable amount. The truth, however, is that the SEO companies promoting those ultra-low rates often underdeliver They underdeliver when it comes to your strategy, for example, using copy-and-paste approaches to deliver nonexistent returns.

Or, they fail to communicate with your team. Again, this lack of service results in terrible customer experience and return. With SEO, you get what you pay for, which is why you need a realistic budget.

Educate your company about SEO pricing. Then, you can set a feasible monthly budget for SEO services. For reference, businesses spend an average of $1500 to $5000 per month, though this number can fluctuate based on your strategy, company size, and more.

2. Browsing only local SEO companies :

Getting to work with a local SEO agency is a bonus when choosing a good SEO company. When it comes to what to look for in an SEO company, however, the location of your agency shouldn’t be your top factor. You want to prioritize experience, performance, and client experience over location because that will impact the quality of your service the most.

Limiting yourself to a small area can stop your business from achieving the kind of results you want. If your competitor, for example, partners with an experienced agency several states away and you settle with a local, but inexperienced agency, it can prevent your company and website from ranking at the top of valuable search results. That means less revenue, sales, and leads for you and more for your competitor.

Even if you choose an SEO company that isn’t local, they will often try to bridge the gap. For example, they may travel on occasion to meet your team in person. Or, they may use video conferencing or phone calls to chat with your team in a more personable way.

3. Selecting a black-hat SEO agency :

Your company (and its business leaders) want results. SEO doesn’t deliver immediate results, though. In most cases, it requires three to six months to start providing a return.

This feature can lead to frustration, as well as smart companies falling for black-hat SEO strategies. Black-hat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use black-hat approaches to rank in search results quickly, you will fall from page one fast.

Worse, Google may even ban your website from ever appearing in its search results again. That means people wouldn’t be able to find your business’s site via the world’s biggest search engine. You don’t want that, which is why you need to focus on established, white-hat SEO agencies.

These companies use best practices and ethical strategies that help your company rank in search results. In most cases, low-cost SEO services and black-hat SEO agencies go hand-in-hand.

5 bonus tips for how to find the best SEO company

In addition to the above how-to process, use these tips for how to find the best SEO company. These tips come from the key factors that we heard over and over again in our interviews with businesses already partnering with SEO agencies. So, when you’re wondering what to look for in an SEO company, look for the following:

1. Evidence of successful past performance

2. Strong transparency and reporting

3. Customer service and attention

4. Thought leadership and knowledge transfer

5. Customized, fair pricing

6. Specialization in the service you need

Learn more about how to choose an SEO company

Do you want to get more tips about how to choose the right SEO company? Join the brandclever.in the company to receive actionable tips, advice, and strategies in your inbox. It’s free, it’s helpful, and it’ll make choosing an online marketing company that much easier.

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Learn how we use professional SEO services to increase more revenue

Learn how we use professional SEO
services to increase more revenue

The fundamental goal of search engine optimization (SEO) from a commercial standpoint is to improve the visibility of a company’s website in search engine results. You should hire a content management specialist or SEO consultant who is familiar with the numerous tactics that can help your company’s website gain more awareness.

A prominent website is a significant bonus for your organisation, especially since websites have become the modern-day equivalent of physical addresses. This is because a well-optimized website enhances the odds of making new sales by a factor of two by acquiring new customers indefinitely, However, transforming your company into an SEO success story is more difficult than securing a physical address for your company. This is why you should hire a content management professional, such as Brandclever.in, who is familiar with the numerous approaches that can help your company’s website become more visible.

How Can a Search Engine Optimized Website Help Your Business?

A well-known website can provide the following advantages to your company:

1. Enhancing client service:

SEO might sometimes appear to be a technique for gaining new clients for a company. In this case, though, the strategies and terminology used can have a positive impact on the level of customer service.

This is because it allows you to learn vital information about your current consumers by evaluating the terms they regularly use to seek information. The most essential characteristics of your clients, how they utilise your services or products, and the challenges they have using these things are all facts you can obtain.

You can better plan how to address these details on your website by learning about them. You can save time and money by allowing customers to quickly find answers to their questions or difficulties on your website. You can also utilise this data to market your customer service methods in search results, making it easier for customers to find you. This is because it allows you to comprehend important aspects of their problems.

2. Recognize your customers' purchasing patterns:

Customers have fickle purchasing habits that are quickly impacted by a variety of factors such as daily routine changes, global events, and the introduction of new products to the market. Most firms find it difficult to comprehend their customers’ purchasing behaviour. With SEO, you can analyse your website’s content, keywords, and traffic, so this is no longer a problem. These elements will give you information on what your customers are looking for and their preferences. You can customise your product delivery or service based on this information services based on your customers’ purchasing patterns

3. Increase the effectiveness of offline marketing:

Many businesses have yet to realise that the terms people use to look for information on the Internet are the same ones they use offline. Your offline marketing plan should combine the keywords you glean from your SEO results study. Apart from enhancing the campaign’s relevancy, using these keywords strengthens your client relationships and captures the attention of new customers.

4. Product/service development is guided by SEO:

Changes in keyword and traffic patterns give you a comprehensive image of how your customers use your products and services, as well as their requirements. These figures will also be useful to enlighten you on the most significant barriers to clients enjoying the advantages of your product or service This data is useful for creating goods and services that maximize the benefits while minimising the problems customers confront when using your product. A company that makes canned foods, for example, could change the packaging of its products to make it easier for customers to open the cans. You would have carved out a new niche in the business by responding to this demand, putting you ahead of the competitors.

5. Take control of your public image:

A bombardment of bad comments about your products or services on an online platform is the last thing you need for your company’s sake. As the information on the Internet spreads, this could result in unfavourable PR.  It’s spreading like wildfire. Thank goodness for a smart SEO strategy, because it may help you combat unfavourable exposure by concealing all of this useless, detrimental material. SEO also allows you to generate a positive reputation in your industry by establishing your company as a reputable authority on topics relevant to your brand. This is accomplished by a successful content management strategy, which comprises producing high-quality information that answers visitors’ questions or addresses their issues.

6. Increased presence on social media:

Businesses and organisations that want to take their marketing campaigns to the next level are turning to social media sites like Facebook, Twitter, LinkedIn, and Instagram. This is because social media has become so popular millions of people around the world utilise them as social platforms to connect with one another. Integration of SEO and social media can help your business grow in two ways: by improving visibility on both channels. This can be accomplished by combining SEO best practices into your social media accounts and content, which requires being aware that social networks frequently use their users’ data to organize search results before making content recommendations to their users. Your company’s profile on these networks may become visible to millions of users worldwide if you utilize the proper keywords. As a result, the more individuals who see your profile, the more likely it is that they will be interested in it your endeavours.

Signs that your SEO campaign is succeeding :

It’s reasonable to be hesitant when implementing an SEO strategy for the first time, especially when the results take some time to appear. The impacts of your SEO approach will undoubtedly take time to settle – a trained SEO specialist should be able to tell you this because it does not include the use of black hat practices that will result in heavy penalties from Google, Yahoo, or Bing. You should be able to spot the following tell-tale signals that your website is improving with his help:

• Good page rank :

The main technique to determine whether your SEO strategy is working is to look at the page ranking of your company’s website Working or not working According to Vendor Seek, business websites that appear in the top 5 search results for relevant terms have gained visibility and are likely to get a large number of visitors. This is due to the fact that people who use search engines are more likely to click on websites that appear towards the top of the results page. To make your website’s content relevant to the keywords, you must optimise the features, form, content, and meta-data, which will then appeal to search engine algorithms.

• The number of time visitors spend on the website :

The number of time visitors spends on your website can also indicate if it is successful or not. More time spent on The presence of the site indicates that the SEO strategy has been successful. When you have the information, you can utilise it to optimise your site’s content and arrange it for a better browsing experience for your visitors. Examining the average time spent by visitors on various pages of the site can help determine the efficiency of the SEO approach used. This information will help you understand the significance and utility of the various components.

• The total number of page visits :

Attracting traffic to your website is never the only statistic that reflects its development in terms of visibility. People may be compelled to visit your website, but once they do, they will go immediately that the content does not meet their informational demands Visitors who view a lot of pages often indicate that they are interested in what you have to offer. This also gives you information on how much traffic your website is currently receiving.

• Your website's inbound links :

Inbound links to your site from other websites can help you get more high-quality visitors and improve your search engine rankings. This is because you have a wonderful potential to capture readers who visit these other sites because they can simply click on the link and be directed to your site. The number of external sites that connect to your website can be used to determine whether your SEO strategy is working the correct path The greater the quantity of these inbound links, the better your chances of increasing traffic, which is one aspect of SEO success.

A trained SEO professional that knows and uses white hat SEO strategies that ensure favourable results is essential to reaping the benefits of SEO. It’s easy to fall prey to one of the many online professionals claiming to be specialists in SEO strategies if you don’t know how to differentiate the real ones from the unethical ones. A good specialist should be able to comprehend your needs and build an SEO strategy tailored to them, in addition to knowing white hat SEO practices. With a professional like this, You’re ready to travel with your companion at your side.

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Daring Predictions For The Future Of eCommerce

Daring Predictions For The Future Of
eCommerce

Technology is remodeling the manner each enterprise does. Enterprise with the aid of using streamlining procedures, developing efficiencies, and growing productivity. The Retail enterprise is adopting era to its benefit permitting. One-of-a-kind contact factors for the duration of the purchasing adventure.

Others want a large-scale transformation to improve operations. Whether renovating era structures or reimagining the supply chain. It is critical to collaborate with a corporation imparting Ecommerce Website Design. Magento improvement offerings to leverage new features.

The retail enterprise encompasses the adventure of an awesome or provider beginning proper from the production of a product. Ends with the product being bought with the aid of using a consumer from a retailer. We are a professional website designing India. Get custom and responsive business websites designed by our expert.

Here are the top six daring predictions for the destiny of e-commerce:

Extended Reality Virtual and augmented truth technology are the latest buzzwords. Making sure whole and immersive client revel in. Extended truth consists of consultant bureaucracy. Which includes augmented truth (AR), combined truth (MR), and digital truth (VR), and the regions integrated amongst them?

From going via product info to trying merchandise on, prolonged truth is already in use with the aid of using many outlets today. Extended truth can offer essential extra data for clients.

Whilst they may be seeking out merchandise and extra data. In the destiny, prolonged truth will permit clients to proportion digital truth purchasing revel in with others.

1. Predictive Analytics (Big Data) :

Retail groups have one of a kind reassets of collecting data. However, decoding the records so about investigate. The data and remedy issues besides devising new answers have been a challenge.

Predictive analytics facilitates outlets to investigate client conduct and tendencies from the past.

Upon studying records, outlets may be capable of understanding critical data about client buying styles. Personalizing purchasing revel in, addressing a client’s desires based on improving efficiencies and lowering operational costs.

Now outlets can take a proactive method approximately the destiny tendencies and client styles. Predictive analytics facilitates outlets to be smarter, greater efficient, and mitigate costs.

2. Progressive Web Apps :

PWAs will play an essential function in bringing down the mobile conversion hole in 2021. Industry specialists agree that new eCommerce sites have to rely upon constructing an innovative internet application. Will permit e-commerce to save proprietors to release apps. Which feature a lightning webpage speed, undertake a mobile-first method, and remedy new channel-agnostic opportunities?

The era of Recommendation Engines:

The yr 2021 will witness an upward push in advice engines to help clients pick out merchandise that they by no means knew they needed.

Recommendation engines assist clients to locate matters. They by no means knew they needed and provide many alternatives. To a client at applicable instances of their purchasing adventure.

Recommendation engines use state-of-the-art algorithms to compare a client’s purchasing styles and offer higher alternatives. Retailers reap gain from better cart income and accelerated. Client delight due to simplicity and simplicity of use.

3. Order Fulfillment Automation :

Many outlets are exploring order success automation to increase the swiftness and versatility of operations. So one can compete with giants like Amazon. This automation can lessen the order processing instances. Besides, warehouses have struggled to locate human workers. To stay abreast of the growing demand, so computerized structures are an attractive solution.

4. Face Recognition :

Many hit outlets have each online and offline presence. One of the middle technology assisting outlets. Triumph over the problem of shoplifting and retail robbery is face popularity. The blessings of face popularity are not restrained to security.

It additionally includes customized online purchasing revel in brick-and-mortar shops. For instance, whilst a consumer is diagnosed via facial popularity era. The shop and its personnel can higher reply to client’s special desires.

Internet of Things (IoT) and Smart Equipment;

The Internet of Things will extrude the purchasing revel in. Because of the volumes of data we have got reachable and the potential to technique it. Customers can get a custom-designed purchasing revel in that was unimaginable.

5. Omnichannel Experience :

Today’s savvy clients expect a constant revel in throughout all one of kind structures. An omnichannel involvement with in side the retail enterprise. This includes incorporating every and each channel or touchpoint. To construct a complete and cohesive solitary purchasing revel in.

Amalgamating one of kind strategies of purchasing with a retailer. Unifies every and each function of a customer’s adventure over the entire. Buying cycle and offers notable customer revel in.

Without a doubt, the traces among offline and online retail have systematically. Retailers integrated superior innovation into shops and commenced. To provide sought-after administrations like QR code inspecting and cashless checkout.

Retailers were extending their impression, utilizing shops. To make smart and often shiny emblem encounters.

6. The rise in Artificial Intelligence :

Ecommerce interactions have usually been responsive and with the enormous increase of gadgets. Getting to know many procedures have emerged as proactive.

Brands will pick out clients who are probable to make a buy, abandon cart or go back items.

Based on predictions manufacturers can customize their revel. eCommerce Algorithms may be running hand in hand with different AI algorithms from CRM and ERP. As a best-in-class custom eCommerce website development company. We help businesses establish hybrid online stores, reach more customers.

 

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Things to Consider When Selecting a Website Theme

Things to Consider When Selecting a
Website Theme

Have a business and not a website? Want to venture in the online world? Start with a website! And the first task to build an attractive website is selecting the right template. With a plethora of options available, it can be quite a tedious task to choose one from the heavy collection present online.

Here are 5 we will cover as to what are the musts for starting up:

1. Clean Design :

According to research published by Blue Corona, 48% of people determine the credibility of a business by its website design. It is clear that simpler designs are always better. Providing cleaner UI urges the user to easily navigate through the website and explore much more than a cluttered one.

2. Features :

When just starting off you might not be aware of all the features which could make your website productive along with making it aesthetically appealing. Extra features including newsletter subscription, calendar and social media handles can add up to the utility of your website. If you are confused just make a list of basic features that you think are most essential to your business and update the list according to time and requirement.

3. Cross browser compatibility :

Make sure the theme you are thinking about, appears well across different browsers. The theme may look awesome on your current browser, but it may not perform well on others. As your users use various devices, they also have different browser preferences.

4. Price :

When setting up a website, costs can quickly add up. Website development, Domain, hosting and then templates can prove to be a costly affair, hence choosing the right template in the suitable price bracket becomes even more important. Number of features and ease of editing can be considered while calculating monetary value of any theme.

4. Responsive :

Due to the array of devices present in the market the number of users accessing websites from phones and tablets has increased many times, hence selecting a responsive template makes your website accessible from any device.

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How to Build an Attractive WordPress Website Without Coding

How to Build an Attractive WordPress Website
Without Coding

How to Build an Attractive WordPress Website Without Coding

Today, every business, be it small or big, needs an attractive website to create a strong online presence. But the problem is that not every person knows about building or designing a website, especially writing long HTML and CSS codes to build that perfectly designed website. Thanks to platforms like WordPress, business owners can now build a stunning website for their businesses without having to write a single line of code.

WordPress has thousands of themes available that will help you to create a basic website in just no time. However, how can one customize the website to add features and functionalities without having any technical knowledge? That’s when WordPress plugins come to your rescue.

WordPress has more than 50 thousand plugins that will help you to add all the features required to build a high-tech website without coding. These plugins usually consist of predefined elements that you can use to build and design an attractive website instantly. As there is no coding involved, these plugins let you add elements to your website using a drag and drop mechanism that a layman can easily perform. The main benefit of WordPress plugins is that you can customize your website and add a touch of personalization by selecting the text, colors, and other elements as per your needs.

In this article, we will discuss some of the best WordPress tools and plugins that will help you design an attractive website without knowing how to code. But before that, let’s know what some of the benefits of building a WordPress website without coding are.

Benefits of building a no-code WordPress Website

Here are some of the benefits :

Best Tools and Plugins for WordPress Website

1. Elementor :

Elementor is by far the best page builder for WordPress. With millions of active installs, it’s the most ingenious drag & drop editor, which is used by professionals all across the globe to design attractive websites in no time. Elementor has many inbuilt widgets that enable you to quickly create every bit of your website, be it sliders, icons, text, images, social media integration, animation, and much more.

It works flawlessly with pretty much any theme or plugin without affecting the speed of your existing website. You can choose to start from scratch or pick from more than a hundred pre-designed templates that can be installed on any page. Not only this, but it also has a pro version that comes with amazing features like forms, pop-ups, and theme builder using which you can design the header and the footer.

2. Gallery by Envira :

WordPress comes with built-in standard galleries that are just too basic to be good. But if you want to build a creative website, then this plugin is for you. Here, you will get options far better than the basic layout, and you can display images using their pre-designed templates to customize the appearance of your website.

The reason behind choosing the gallery by enviro plugin for your website is not only to make your gallery appear attractive but also because it has various templates, easy dragging features, video support, and much, much more.

Now, if we talk about its price, this plugin comes with four different pricing plans, namely basic, plus, pro, and lifetime.

3. Smart Slider plugin :

Well, you must be aware of the fact that you cannot simply stuff your web page with lots of information as it will not only look unsightly but also slows down your website significantly.

But with the smart slider plugin, you need not worry about that anymore. This plugin has a library of more than 180 customizable templates that let you showcase your information in the form of sliders without affecting the page load time.

It is visually appealing, easy to install, simple to use, and one of the best slider plugins available for WordPress.

4. Essential Grid WordPress Plugin :

If you’re searching for no-code means to display all your products, services, pictures, blog posts, photos, and every data on your web pages in a clean and attractive grid layout, then this plugin is just for you.

The essential grid WordPress plugin lets you display any information on your website elegantly in the form of grids. It has more than 50 grid templates that you can choose from and customize as per your business needs.

Hiring a professional developer and spending thousands of dollars to build a Website is something that isn’t feasible for everyone. Instead, you can build an attractive WordPress website in just minutes without coding by simply making use of such plugins. What do you think of the plugins that we discussed above? Have you installed any of these plugins on your WordPress website?

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